diving into
OMNI AI suite
market applications
OPINION MINING
DIGITAL MARKETING IS GREAT BUT STILL WORKS WITH APPROXIMATION
Digital marketing uses metrics like engagement rate, impressions, likes etc. to evaluate operational performance. Out of necessity, as there was no other way previously, the same metrics have been established as indicators for audiences' opinions, although lacking the capability to provide true insights (e.g. audiences' interest drivers).WE TAKE YOU STRAIGHT TO THE SOURCE
We distil audiences&lsquo opinions directly from any source requested, reading natural language, to create a quantitative view of how brands and products are perceived over time, reporting also the drivers of audiences&lsquo satisfaction (and dissatisfaction).accurate, lightning-fast, unlimited
live monitoring of audiences' opinions for
competition analysis
market validation
brand | product performance
Primary market research using the traditional or the digital paradigm is costly to be meaningful and only returns a spot view, limited by the mediums employed (polls, forms etc.). gives you the option to gauge audience's perceptions in a continuous manner, accurately, fast, bias-free and without limitations.
We harvest unfiltered, unbiased public opinion from any source you request on the Internet, using the harvester, and translate it into meaningful ratings with sense to create a graph of perceptions over time for any brand or product you wish.
Just 3 steps to get started...
All we need from you is a list of the brands and products you wish us to monitor alongside your brand and products.
suite products used
sense
operational
Our Deep Learning Opinion Interpreter translates natural language data into meaningful ratings, so that you can quantify any qualitative feedback and monitor its evolution over time in the context of events you are interested in assessing.
intelligence
operational
We provide insights about topics/areas driving audiences interest (positive or negative) around a requested subject (e.g. your product/service), all without asking a single question.
PRICING STRATEGY
SETTING & MONITORING PRICES IS VITAL, BUT TRIVIAL & TIME-CONSUMING
Product prices are associated to brands' perceived value. That's why a lot of effort and focus is placed before marketing a product, on identifying the sweet spot (where value and sales volumes balance), and after marketing a product, to prevent brand devaluation or competition practices that may adversely affect sales.WE REMOVE ANY OVERHEAD FROM THE EQUATION FOR YOU
Monitoring prices and reporting changes of interest, especially in extended sales networks (own and/or competitors) can grow from a daily task to one, or even more, full-time positions. We automate alerts on price fluctuations so that you can use resources in more human-demanding and creative tasks.accurate, lightning-fast, unlimited
monitoring of portfolio retail prices, for
diminishing value detection
competitor indexing
You are a startup or a manufacturer of products distributed in retail channels. Retailers of your products decide to go on a discount competition that ends-up in your products "paying the price" as they start to be considered as inferior by consumers.
We make sure you know when a price-war starts in order to protect your product and brand. Our explorer, uses automated notification triggers connected to your product prices, that sharpen your market reflexes.
Just 2 steps to get started...
A list of links where your products are listed is all we need. The more detail in the list (e.g. associated retailer name, address etc.) the more insight we can provide (e.g. we can identify if price-wars are regional, segment specific etc.).
suite products used
explorer
operational
Our event-based, reporting engine scans designated market targets at the requested interval and reports deviations from your reference entities, to enhance your business reflexes.
FINANCIAL ANALYSIS
MACRO-ECONOMIC SIGNALS ARE HIGHLY IMPORTANT BUT NOISY
Investors and decision makers face the challenge of having to process a ton of information published on a daily basis. Data sources, even quality ones, can sometimes conflict with one another because of personal agendas of the authors, while misinformation and media slant add another layer of processing difficulty.WE REDUCE NOISE BY DETECTING MANIPULATIVE INFORMATION
We don't detect what is fake and what is not; no one outside a reference system can!BUT... we can detect which of the information that reaches you is attempting to shift your interest towards the author's (usually intended) direction. We take as much noise out of macro-economic signals, allowing you to focus on intepreting their essence.
accurate, lightning-fast, unlimited
detection of manipulative information, for
manipulation detection
You are in the investment business, which means that your first and foremost goal is to combine economic indicators and macro-economic information into a meaningful digest that will enable informed decisions. Unfortunately, published information is often highly opinionated in a way that may either go undetected, or require significant amount of time to be detected.
As far as macro-economic information is concerned, whether related to news articles, press releases from companies or any other type of written information, our signal lets you know when you need to look further into things, before formulating any conclusions.
Just 2 steps to get started...
We can work either by providing you the ability to feed our detection engine with any text-passage, or by classifying articles and other text on a specific interval (daily, weekly etc.). It is entirely up to you.
suite products used
signal
operational
Our detection engine 'reads between the lines' on any written passage, whether a news article, a press release, or any other text, and indicates whether the content attempts to guide your judgement, no matter how subtle this guidance may be.
